2.23.2006
African American Buying Power Soaring
In today's Adweek, it is reported that the economic power of African American consumers will grow to $1 trillion by 2010. Read the article here.
2.22.2006
Happy birthday.
This article from the Center for Media Research reports on the new Media Audit - which tells us that the number of men and women age 50 and over has increased from 44.6 million to 51.1 million in the past five years. AND that 10,000 people a day turn 50. Read the article for some other interesting tidbits....
2.21.2006
2.20.2006
Boomers in the news.
Craig, Andrew and I are all Baby Boomers. Some might call us Generation Jones-ers, but we're definitially at the tail end of the Boomers. Of course, I am the youngest of the three (sorry, boys)....
So reading this article made me feel ancient! I mean, really! Lift chairs go mainstream, in time for Boomers.
But this speaks to an interesting marketing phenomenon that we've been seeing and, in my opinion, is going to explode. Making aging look better.
So reading this article made me feel ancient! I mean, really! Lift chairs go mainstream, in time for Boomers.
But this speaks to an interesting marketing phenomenon that we've been seeing and, in my opinion, is going to explode. Making aging look better.
2.16.2006
Women Are Smarter
You know the song -
It ain't me
It's the people that say
Men are leading the women astray
But I say, it's the women today
Smarter than the man in every way
Well, I came across an article that reinforces this. (Sorry, guys)
It says that all around the U.S., educational statistics show huge academic gap between boys and girls. Boys are falling behind girls as early as elementary school. Even as they get older, they're losing out in academic skills compared to females. Girls outnumber boys on school honor rolls.
Years ago, there were stats that showed that girls were not succeeding in school because science and math were not being encouraged for girls. So what can be done to help the boys? I mean, really, all those smart girls are going to need some smart boys to date!
It ain't me
It's the people that say
Men are leading the women astray
But I say, it's the women today
Smarter than the man in every way
Well, I came across an article that reinforces this. (Sorry, guys)
It says that all around the U.S., educational statistics show huge academic gap between boys and girls. Boys are falling behind girls as early as elementary school. Even as they get older, they're losing out in academic skills compared to females. Girls outnumber boys on school honor rolls.
Years ago, there were stats that showed that girls were not succeeding in school because science and math were not being encouraged for girls. So what can be done to help the boys? I mean, really, all those smart girls are going to need some smart boys to date!
2.09.2006
EAPs
A Canadian study of Employee Assistance Programs (EAPs) shows some not particularly suprising results. But doesn't it seem wrong that this is tracked? I thought all this stuff was private....
"Employees in their thirties were the most likely to access EAP formarital-relationship issues. In fact almost one-quarter ofthem access counselling services to resolve relationship issues."
The report also showed that 22 per cent of men who accessed EAP services did so to specifically explore issues related to their personal relationships.
Surprisingly, only 17 per cent of women who accessed EAP services did so for the same problem. This means, that despite the traditional stereotyping, men are willing to express concerns and to work at resolving serious relationship issues. [Or it means that women feel more threatened in the workplace and don't feel safe discussing these issues with EAP.] The report also uncovered the fact that more supervisors and managers(20% of them) accessed EAP for marital/relationship discord than other employees (18% of them). [does this surprise you? not me!]
Specifically:
- Male supervisors and managers under 40 years of age, with fewer years of service, access EAP for relationship problems more often than the average employee (39% versus 24% of average employees).
- Female supervisors and managers between 30 and 49 years of age, working full-time and with fewer years of service, access EAP for relationship problems more often than the average employee (31% versus 24% of average employees).
"Employees in their thirties were the most likely to access EAP formarital-relationship issues. In fact almost one-quarter ofthem access counselling services to resolve relationship issues."
The report also showed that 22 per cent of men who accessed EAP services did so to specifically explore issues related to their personal relationships.
Surprisingly, only 17 per cent of women who accessed EAP services did so for the same problem. This means, that despite the traditional stereotyping, men are willing to express concerns and to work at resolving serious relationship issues. [Or it means that women feel more threatened in the workplace and don't feel safe discussing these issues with EAP.] The report also uncovered the fact that more supervisors and managers(20% of them) accessed EAP for marital/relationship discord than other employees (18% of them). [does this surprise you? not me!]
Specifically:
- Male supervisors and managers under 40 years of age, with fewer years of service, access EAP for relationship problems more often than the average employee (39% versus 24% of average employees).
- Female supervisors and managers between 30 and 49 years of age, working full-time and with fewer years of service, access EAP for relationship problems more often than the average employee (31% versus 24% of average employees).
2.07.2006
Newspapers live on...
Media Consumption Study Reveals Newspapers More Engaging Than TV, Radio, Web -- with all the worry I hear about the decline of the newspaper, this study brings up an interesting point...we spend uninterupted time with the newspaper. What other medium can you say that about?
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