We're collectors of knowledge. We're students of culture, of industry, of life. We're researchers. We carry a badge. We are Scherer Cybrarian.

2.20.2006

Boomers in the news.

Craig, Andrew and I are all Baby Boomers. Some might call us Generation Jones-ers, but we're definitially at the tail end of the Boomers. Of course, I am the youngest of the three (sorry, boys)....

So reading this article made me feel ancient! I mean, really! Lift chairs go mainstream, in time for Boomers.

But this speaks to an interesting marketing phenomenon that we've been seeing and, in my opinion, is going to explode. Making aging look better.

No comments: