Marketing to women.

I've long followed WonderBranding at terrific blog by Michele Miller about Marketing to Women. And I have been reading Andrea Learned for ages. It's an interest of mine and, with some large clients that have very female target audiences, it's important to keep up. This morning (awfully early on a Sunday, I might add!) I followed a link from WonderBranding to Holly Buchanan's How to Shatter Stereotypes and Understand What She Really Wants. Great stuff here. Read back a bit to some editorial about research findings discussing women online. I love when people challenge the conclusions of a study in the media. So often, the data are barely the basis of the publicity....